- ABC
- ADP
- Allied Signal
- Allstate
- American Cancer Society
- American Express
- American National Can
- Arthur Andersen & Co.
- AT&T
- Avon
- Bank of America
- Bechtel
- BP
- Budget Rent-A-Car
- Cahners Publishing
- Carrier
- Caterpillar
- CBS
- Chevron U.S.A.
- Chubb
- CIBA
- Cigna
- Citigroup
- CMP Publications
- Coca-Cola
- Computer Sciences
- Consolidated Paper
- Continental Group
- Cowles Publications
- CW Publications
- Dean Witter
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- Dial Corporation
- DMBB
- DuPont
- Ernst & Young
- ExxonMobil
- FMC
- Frito-Lay
- Gateway
- General Electric
- General Foods
- Grey Advertising
- Haagen-Dazs
- Hal Riney & Partners
- Hartford Insurance
- Hewlett-Packard
- Hill & Knowlton
- Hyatt
- IBM
- IT&T
- J.P. Morgan Chase & Co.
- Johnson & Johnson
- KPMG Peat Marwick
- Kraft
- Leo Burnett
- Lucent
- McGraw-Hill
- Mead Corporation
- Mellon Bank
- Merck
- Murdoch Publishing
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- National Geographic
- NBC
- Newsweek
- Ogilvy & Mather
- Otis
- J.C. Penney
- Pepsico
- Pfizer
- Polaroid
- Rhone-Poulenc
- Rohm & Haas
- Salomon Inc.
- Sara Lee
- Schering-Plough
- Shell Oil
- Siemens
- Smithkline/Beecham
- Taco Bell
- Tambrands
- Tellabs
- Time-Life
- UAL
- Union Camp
- Union Carbide
- United Technologies
- U.S. Gypsum
- Verizon
- Westinghouse
- Xerox
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